VALLEY OF SILENCE
F/W ’23 COLLECTION
Once upon a time, athletes’ lives were taken over by the hustle and bustle of the city and the noise of competition. But one day, a group of athletes decided to turn inward and rediscover their true passion.
These athletes came to a mysterious place they called “Valley of Silence”, located in the middle of a deserted desert. In this valley, the density and chaos of the city were left behind and only a static landscape and “Airlife” surrounded them. This silence and peace helped the athletes dive into their inner world.
They began to use the Valley of Silence, along with Airlife clothing, as a tool to improve their bodies and souls. Here, the silence of nature and solitude helped them remind themselves. Each workout represented a rebirth, not only physically but also mentally.
Athletes pushed their limits by challenging the harsh conditions of the desert. Every step was part of a journey of freedom and discovery. The density and competition in the city was replaced by the desire to discover the potential within themselves. The Valley of Silence and Airlife offered them a breathing space.
VALLEY OF SILENCE
- DESIRE FOR DISCOVERY -
Each training session was not only a physical preparation, but also a process of self-discovery and mental healing. Guided by silence and peace, the athletes moved away from the turmoil in the city, remembering their true goals and passions. Now it was just themselves, the Valley of Silence and Airlife.
The “Valley of Silence” represented the athletes’ return to their true selves and rediscovery of the passion at the core of sport. In this valley, silence and solitude offered them the opportunity to write their own stories and unleash their true potential.
And so, in the silence of the “Valley Of Silence”, the athletes continued their training with Airlife just to remind themselves and became truly free…
“BE YOUR BETTER SELF”
